lot costing meaning in Chinese

按产品类别的成本计算

On one hand , an enterprise must invest quiet a lot cost into the factors of marketing combination to maintain or enlarge its market share . on the other hand , the implementary effect of marketing combination exercises a direct influence on the enterprises " marketing benefit . hence marketing combination is of importance to both cost and benefit
一方面，企业要维持或扩大自己的市场份额，必需投入大量成本到营销组合的各因素中；另一方面，营销组合实施的好坏直接影响着企业的市场营销收益，可见，营销组合对企业的成本和效益都起着重要作用。